FIBA Clean Game
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FIBA Clean Game

Clean Game Campaign

In line with the International Olympic Committee (IOC) movement and more recently with the World Anti-Doping Agency (WADA), FIBA has widely engaged in the fight against doping and organizes since 1989 doping tests during its events.

Along the same lines, a global anti-doping campaign was launched in 2002 using a variety of means including publications, posters, t-shirts, stickers, as well as the participation of high profile players to raise public awareness of the many dangers of doping. In the years since the creation of the FIBA 'Clean Game' anti-doping campaign, several developments have allowed increased global distribution and ensuing knowledge about the numerous dangers and traps associated with doping.

Stepping stone

2006 marked a stepping stone in FIBA's anti-doping campaign with the creation of an innovative 'Clean Game' logo. The logo, designed by a French design house and launched in July 2006, carries a fingerprint with the slogan in 15 different languages. The main objectives identified when creating the logo was to spread awareness of the dangers of doping using positive messages, rather than aggressive ones, and to target the message at young players and fans. The colourful, multi-lingual and innovative visuals encourage basketball players from all over the world to adopt a clean sport spirit. The new logo was visible for the first time during the 2006 FIBA World Championship in Japan in various forms, ranging from stickers placed against the backboards to banners placed throughout all the arenas. During warm ups, players wore orange t-shirts with the new logo for the 'No Doping Days' campaign, featuring the Clean Game slogan.

Clean Game brand


The Clean Game brand further expanded over the following years with increased visibility in and out of events. In recent years, t-shirts, polo shirts and saddle bags have been created for fans, for doping control officers and for chaperons. Since 2008 Clean Game banners have been placed on FIBA event websites linking to the Clean Game section of FIBA.com, while at one FIBA event the Clean Game brand was displayed on rotating advertising boards. More recently, the Clean Game brand has been included in the yearly editions of the "EA Sports NBA Live" video games, in the FIBA World Championship section. Hundred of thousands of copies of the game are sold annually throughout the world, allowing the Clean Game brand and message to be widely visible to youngsters and adults worldwide.

 

FIBA Clean Game Campaign Logo

 

FIBA Clean Game Campaign

 

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Final Results
12/07/2009
Final
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3rd Place
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